Worked on the expansion of the Beefbar brand at Rockefeller Center New York City. Reached Final Design Stage and Interior Demolition before Lease Surrender. Project impacted by Covid-19.

Missions included:

• Raised required capital for the expansion of the brand
• Defined Sales & Marketing strategy for the restaurant launch
• Led contract negotiations with franchisors, landlords, and suppliers
• Construction schedule, FF&E, and OS&E procurement
• Developed processes and standards for brand development
• Strategic financial planning and purchasing
• Investor Relations
• Covid-19 crisis management

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